Jun 12, 2024  
2022-2023 Catalog 
2022-2023 Catalog [ARCHIVED CATALOG]

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BSN 250 - Principles of Marketing

General Education Elective

3 Credits

A survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.

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